Show reveals giants of TV ads from Sally O”Brien to Guinness.
The revolution of the Irish advertising industry in the 70s will be documented in a new RTE production, Ireland”s Mad Men.

The show will feature some of the most iconic Irish adverts of the 20th century and the controversy which surrounded them.

The most infamous ad campaign of the 70s was the Harp advertisement entitled “Sally O”Brien and the way she might look at you”.

In this ad, an Irish man is working abroad in Saudi Arabia in the balmy heat, reminiscing of home, and his mind is cast back to “Sally O”Brien and the way she might look at you”.

The controversy arose when the actress playing this epitome of Irish beauty turned out to be English, which enraged the nation. It showed how powerful the advertising industry was getting and how it could stir up emotions in nation.more

Happy Labor Day..
Business mounted a multimillion-dollar advertising campaign against what it portrayed as an un-American assault on election by secret ballot. Labor insisted on the provision, even though it did not have the necessary 60 votes in the Senate.

The debate over health care intervened, and now labor finds itself in a fix, with the time for action this year running out. Having insisted for months — for years, actually — that the card-check provision is central to improving the law, it is belatedly backing off and defining success downward. ‘It may, it may not be’ part of the final legislation, the AFL-CIO”s president in waiting, Richard Trumka, told a breakfast gathering sponsored by the Christian Science Monitor last week. The new essentials, according to Trumka, are increased penalties, stepped-up enforcement and some kind of dispute resolution mechanism to make certain that contracts aren”t delayed indefinitely.more

Law Firms Succeed with Cost Per Lead (CPL) Media from Lawyer.
Last Second Media Inc, the 7-year-old direct response agency specializing in Per-inquiry (PI) marketing and advertising, launched a new division recently for mass tort and personal injury lead acquisition called Lawyer Profit LLC. With recent tests concluded on television, cable and web publishing .more

Digital and Social Media Convergence 2009 Conference: Meet the.
The 2009 Convergence Conference is the premier event for Latin media, entertainment, technology and advertising CEOs and executives looking to grow their business and explore new opportunities with Latin audiences and to reach the mainstream, which spotlights the constant state of creation and evolution required of business leaders in today”s rapidly changing digital and social media landscape.

‘This year”s Convergence Conference will bring together the best minds of the country”s Latin media, entertainment, technology and advertising sectors to the center of the world”s greatest stage — New York City,’ said Mayor Bloomberg. ‘This collaboration between our City”s Latin Media and Entertainment Commission and LatinVision is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world.’

Speakers are going to explore ideas and offer wisdom on the constant changes that are taking place within these industries.more

TV facing “iTunes moment” warns Microsoft”s Ashley Highfield.
‘On current projections, we are three years away from the reach and the volume of online video being un-ignorably attractive to TV advertising buyers,’ he said. ‘We are two to three years away from having the ad sales systems and Barb-like measurement systems to enable really easy purchase across TV and web.’

To drive revenues from web video, media companies need to embrace controversial targeted advertising techniques, such as behavioural targeting based on users” web viewing habits, with the ad inventory going into an auction-style model similar to the system Google operates, according to Highfield.

He also suggested a possible solution to the thorny issue of getting broadband into rural areas in the UK after Lord Carter”s plan of a 6-a-year tax on landlines to raise the funds fell out of favour with new business minister Stephen Timms.more

The real “Mad” geniuses: New York”s real-life advertising superstars.
The philandering advertising genius of AMC”s ‘Mad Men’ returns tonight to strut the halls of the Sterling Cooper Agency in vintage Madison Avenue splendor.

But the ad world has come a long way since Draper”s many-martini lunches. Five contemporary ad creators prove that to survive in today”s market, Draper would have to get on Twitter, address increasingly specific minority and youth audiences, throw even sexier parties and - here”s the rub - try not to drink so much at work.

Steve Bassett

AGE: 60

YEARS IN ADVERTISING: 35

COMPANY: The Martin Agency

SAMPLE CLIENT: GEICO Insurance

Martin Agency senior vice president/creative director Steve Bassett jets between headquarters in Richmond, Va., and offices in NYC, managing a cast of spokes- characters that includes a lizard and some easily offended cavemen.more

World Wide Wadio Joins NextGen Marketing Group V-MARKET Team.
Wadio also works with most of the major television networks and studios to create entertainment advertising such as Showtime, HBO, ESPN, A&E, History, Comedy Central, Fox, Fox Sports, Discovery, VH1, CBS and TBS. They have also created ad campaigns for The Simpsons, Family Guy, 24, American Idol, Anderson Cooper 360, Weeds, The Sopranos, and Two and a Half Men.

‘We are excited to join the V-MARKET resource team and offer our innovative creative and advertising services to NextGen Marketing Group clients across the country. The business model being created at NextGen Marketing Group is truly a breakthrough concept and we look forward to adding our capabilities to the portfolio of marketing services,’ said Paul Fey, President and Chief Creative Officer at World Wide Wadio. ‘By teaming up together, we can offer our respective and mutual clients additional capabilities to ensure their success.’

The NextGen Marketing Group is an innovative national organization of highly experienced and credentialed industry Marketing executives and affiliates that have united together across the country to help business clients develop and enhance their Go-to-Market strategies in order to maximize business results and market effectiveness.more

JoePa back on sideline for No. 9 Penn State.
Do not use the commenting system for advertising. That”s spam and it isn”t allowed.

• Don”t use all capital letters. That”s akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the ‘report abuse’ button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won”t and vice versa.

If you submit a comment, the user name of your account will appear along with it.more

TechCrunch50 Partners Step Up with $1 million In Advertising For.
In July we said we would be giving away substantial amounts of advertising to promote the new startups and products launching at TechCrunch50 on September 14-15.

Today I”m pleased to announce that four of our key partners will be giving an aggregate of $1 million in advertising to TechCrunch50 companies. Facebook, Google (Youtube), Microsoft (Bing) and MySpace are all participating with substantial donations. We expect more partners to join shortly.

One of the cooler additional ideas was proposed by the Bing team. They”ll make tshirts that say ‘Bing Loves [company/logo]‘ and Bing staff will wear these tshirts, each one promoting a different TechCrunch50 startup, to various events and conferences they”ll attend throughout the year. They promise that the team will be familiar with the startup/product they”re promoting on their tshirts and be ready to talk about it when people ask.more

White House Says Little About Embattled Jones.
Fox News Channel host Glenn Beck all but declared war on Jones after a group the adviser founded in 2005, ColorofChange.org, led an advertising boycott against Beck”s show to protest his claim that Obama is a racist.

But reporters peppered the White House with questions about Jones after the blogger Gateway Pundit reported Thursday that in 2004 Jones had signed a petition circulated by the group 911Truth.org about the 9/11 attacks.

People familiar with the matter said he did not fully read the petition before signing, but the adviser apologized nevertheless on Thursday night.

‘In recent days some in the news media have reported on past statements I made before I joined the administration — some of which were made years ago. If I have offended anyone with statements I made in the past, I apologize.more