Oridian announces Integrid Media as web advertising properties.
In March 2007, Ybrant”s MediosOne, the global search-based internet advertising network provider entered a joint venture with Integrid, to develop into the Indian market. The partnership has been very successful and has evolved to be one of the key networks in the market.
Oridian Online Media Solutions [...]

The Curious Case of the Better Benjamin Button Poster That Never Was.
I wonder why Paramount Pictures/David Fincher chose not to use the piece of promotional art which can be seen below (found in the studio”s Oscar advertising campaign) as part of the film”s theatrical marketing…

/Film reader and graphic artist Bruno V created this [...]

The Price is Right: Advertising Guide.
It”s often said that in a weak economy, businesses should beef up their advertising and marketing efforts.
But what”s right for one advertiser isn”t right for all.
Cheaper doesn”t always provide more value. And more expensive isn”t always better.
According to advertising professionals, there are several factors [...]

Grassroots movement aims to steer m-advertising.
A new mobile advertising industry movement called EverySingleOneOfUs has been launched as a grassroots resource, aggregating knowledge and recommending best practices and methodologies to help ensure the best possible mobile advertising user experience. Founded by Jonathan MacDonald, who was previously a chairman of the Music Industries Association, commercial director for [...]

Students in 8 Pa. counties get break at YSU.
An advertising and marketing campaign is also ready to go, he said, noting that the new tuition rate will be at or below that offered by Slippery Rock University in Butler County and below that charged at the Penn State Shenango campus in Sharon.
Maraffa had [...]

Buy your Advertising Space with Google.
The Brazilian blog Brainstorm9 has made an interesting discovery: if you”re job hunting and have strong oral communication skills, or just plain want to get your name out, Google has a solution for you. Google created an experimental tool that helps you get your videos out through the most well-known [...]

MACQUARIE Media Group has revealed the general economic slowdown has continued to affect “local” advertising.
The company’s CEO, Mark Dorney, said yesterday that direct local advertising at its regional radio and TV stations since its annual general meeting in late October was suffering from the dislocation in credit markets and the publicity that had [...]