Archive for January, 2009

The Hindu Images

The Hindu Images.
Improving average ticket price, strength in food and beverages sales and in garnering advertising revenues are key positives for PVR.

Profiting from runaway hits such as Jaane Tu Ya Jaane Na.

K. Venkatasubramanian
Investors with a two-year horizon can consider buying the shares of PVR, a player in the [...]

Dial M For MySpace mobile advertising

Dial M For MySpace mobile advertising.
MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven”t figured out to dial into it.
Speaking at the Reuters Media Summit, DeWolfe outlined MySpace”s mobile efforts, such as its Blackberry application. He said the company was targeting more download [...]

Business Coaching Tip - Management Must Stop Enabling Poor Performance

From the goal to increase sales to improve organizational performance, there are many obstacles. One of the more frequent, but less discussed is managers, small business owners or C-Level executives who enable poor performance.
During the last couple of weeks, I have had the opportunity to speak with several individuals who are all facing this unspoken [...]

Leo Burnett / Arc Predictions, Future Trends in Advertising

Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London).
The key dynamics in culture, communication, advertising and marketing:
- Mass is back (Say hello to the Swell Society).
At the turn of this year online downloads were included as part of the UK Christmas pop chart for the first time ever. This trend of online [...]

Business Ethics Training - Why Important?

Many people wonder if business ethics is just a buzzword that has been tossed around lately, due to some of the aggressive tactics we have seen them as we enter the 21st century. I assure you, it is here to stay. What needs to be done is for more people to brush up on their [...]

Mars Continues NASCAR Sponsorship

Mars Continues NASCAR Sponsorship.
NASCAR is a sport at risk in terms of advertising because of the failing economy. Two NASCAR teams recently merged, citing the difficult economic climate; NASCAR has also said it will suspend all testing at its tracks next season to cut costs. GM recently severed its sponsorship of two NASCAR racetracks and [...]

Small Business Achievement Thinking Through New Random Ideas

You need to always be thinking of new ideas. The small business arena is constantly changing with new laws, new market demands, and new competition. To meet these challenges you need new random ideas. Collecting new random ideas can drastically accelerate the growth of your small business.
Why random ideas you might ask? This concept relates [...]

E-books catch on with children

E-books catch on with children.
Digital books could get even cheaper if New York company DailyLit goes through with its plan to place advertising on the e-mails and RSS feeds it sends to subscribers, which contain serialized books. The ads would subsidize the cost of the books.
But the children”s book market is especially ripe [...]

The Curious Case of the Better Benjamin Button Poster That Never Was

The Curious Case of the Better Benjamin Button Poster That Never Was.
I wonder why Paramount Pictures/David Fincher chose not to use the piece of promotional art which can be seen below (found in the studio”s Oscar advertising campaign) as part of the film”s theatrical marketing…

/Film reader and graphic artist Bruno V created this [...]

PR For Your Business - Where to Start

There are some simple building blocks you can use to get you on your way with small business PR. All it takes is a bit of time - time that is well worth it to get coverage in the press and media which can build and enhance your reputation. Here are five top tips to [...]

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