So easy a caveman could do it: Students enjoy advertising challenge.
Fifteen students from the Athens High School went to a Southern Association of Student Councils conference in New Orleans on Oct. 11 for a chance to meet student leaders from all over the South. While there, they created a commercial campaign that ultimately won over [...]

2008 Year in Review: DPI, targeted ads draw controversy.
Deep packet inspection wasn”t new as we entered 2008, and neither was the concept of targeted advertising. In fact, DPI already was under fire for its connection to Comcast”s delaying of peer-to-peer Internet traffic, but its value continued to heighten as service providers considered targeted advertising as [...]

Harvard Anti-Aging Researcher Quits Shaklee Advisory Board.
Shaklee, based in Pleasanton, Calif., disputes this and says he approved all uses of his name in its advertising material.
Dr. Sinclair”s resignation ends a short period in which Shaklee”s anti-aging syrup could claim the backing of a prominent medical-school researcher. Few makers of dietary supplements have such [...]

If you could only choose one tool to use while prospecting for new distributors, what would it be? Possibly a new company produced video, a team conference call, or maybe a featured article in a network marketing magazine? These are all an important part of your business, but they are not the most important element [...]

Tenn. Sues Airborne For False Advertising.
The state attorney general”s office was so sure the product couldn”t prevent colds that it sued the Airborne company for false advertising.

The $7 million settlement money will be split among 32 states and the District of Columbia; $780,000 of it will come back to Tennessee. Airborne must also pay [...]

Derren Brown’s US version (with explanation) on his ad agency subliminal advertising bit

Sina May Buy Assets From Focus Media for $1 Billion.
The acquisition of Focus Media”s digital out-of-home operations, which sell advertising in elevators and office buildings, may be announced as early as today, the people said, declining to be identified before a public disclosure. Sina plans to issue stock for the purchase, two of the people [...]

It has long been accepted wisdom that the best way to market your business is to network yourself with others. This is especially true if your business is service related or if, in fact, you are yourself the “product” being marketed.
While there is some truth to the idea that networking is a key marketing tactic, [...]

Would You Rent Your Eyelids As Advertising Space?.
Feelunique.com, a beauty products website, is offering you the chance to participate in their pay per wink advertising program and all you need to do is flirt!
The company logo goes on your eyelid, and by batting your lashes, you can earn 10 pence per eyelid [...]

Energy prices are at record highs, the economy may be in recession, and people are getting laid off right and left. Does that mean you should put your hopes and dreams on hold until things get better?
NO! Investing, spending, and saving conservatively during tough times is good advice. But it’s NEVER a good idea to [...]