Week in Microsoft: Apple assault, Office 2010, and XP in extended.
Deadliest Catch premiered this past Tuesday, and Microsoft will be promoting the popular series about crab fishermen in the Bering Sea cross its advertising platform. Microsoft will be handling all of Discovery Channel”s online advertising budget, meaning that we”ll be seeing ads for the show [...]

AdReady Enhances Suite of Services to Streamline Online Display.
The new services, available at www.adready.com, are designed to drive down marketing costs for customers by making display advertising function more like search advertising. Organizations are thereby empowered to pinpoint a greater number of target customers, driving website traffic and sales.
‘We wanted to turn up [...]

Graphics, Signage Come Out to Play.
Compared with advertising in general, outdoor advertising is enjoying a banner year, says Stephen Freitas, chief marketing officer of the Washington, DC-based Outdoor Advertising Association of America (OAAA). While advertising as a whole is up just four percent, outdoor advertising has climbed eight percent year to date.
As a [...]

Google Q1 Earnings Call Transcript.
So one way to say that is our advertising model is working. The user and advertising behavior that we?re seeing is entirely rational and the auction, we base our whole business, is working to deliver great value for both. So we think Google is now well placed for the recovery as [...]

States Vie for Fewer Domestic-Tourism Dollars.
He added that in the past five years, for every $1 the state has spent on tourism advertising, it has received $2.86 back in taxes from out-of-state visitors.
In addition to the national spring/summer campaign, Travel Michigan also invested in a regional campaign for nine nearby cities including Chicago, [...]

The world”s first trillion dollar advertising campaign.
In what has been billed ‘the world”s first trillion dollar advertising campaign’, The Zimbabwean says the fact it is now cheaper to print posters on banknotes than on paper illustrates the country”s total collapse.
The country recently introduced a $Z100 trillion note as hyperinflation ran rampant.
‘One [...]

Yodle on local online advertising.
Total online ad spend (in the next few years) will be single digits, but from what we see local advertising online is growing at 30 to 40 percent a year.’
The comlexity has pushed the need for companies like Yodle, which help small companies busines. Yodle basically asks local companies [...]

Focus takes Brum Advertising to big growth.
That simple strategy helped BRUM Advertising land a number of big client wins last year, including Advanced Weight Loss Clinics, which today has more than a dozen locations.
The fact that at least one other major client stepped up its business significantly in 2008 also helped the company [...]

Local brands are the strength of advertising.
Finally, 1997, Alex joined Ogilvy to run the Prague office which he built up to become the leading advertising agency in the country and eventually moved 2001 to Austria to take over Ogilvy in Vienna and took on the role of Vice Chairman for Ogilvy in Central & Eastern [...]