Searching for the new Google - what does the future hold?.
Piper Jaffray, the investment bank, expects mobile internet search, advertising and applications to be a $21 billion market within three years, quadruple its value today.
Admob, an American start-up, wants to be the Google of this nascent market. Only three years old, it is [...]

True/Slant”s new slant on bringing news.
Web advertising has weakened with the economy, and often can”t cover the costs of expensive reporting. A couple of respected traditional publications have successfully attracted large numbers of paid subscribers online, but many others who have tried have failed.
Meanwhile, advertisers also are scrambling to figure out the best [...]

AD Marketing partners with Marcali Yacht for global advertising.
Alison Drake Marketing, Advertising and PR, LLC has partnered with Marcali Yacht Brokerage and Consulting, LLC in an effort to market and advertise Marcali Yacht globally. ‘In this economy it is great to see new business’ developing and growing at such a rapid pace’ say President of [...]

Facebook snags Yahoo sales exec.
Foehner heads over to Facebook at a time the startup may need to focus more on driving up advertising revenue, at the least to cover its significant overhead as it supports a membership base of now 200 million.
While Facebook has many different monetization opportunities - like potentially charging app [...]

Executives from Gigya, Digital Media”s Leading Social Applications.
From sharing effective advertising strategies for social applications to addressing new ways to monetize entertainment content on social networks, the information shared at these events is a ‘must-see’ this quarter for marketers interested in using social technologies to achieve their goals.
Palo Alto, CA (PRWEB) April 17, [...]

Dotcom companies consider boycott of Phorm”s online advertising.
Online advertising insiders point out that it is no surprise that companies such as Google are looking to boycott Phorm - its technology is in direct competition with their own attempts to get involved in ‘behavioural targeted advertising’.
In 2007 Google, which already dominated the online search [...]

Advertising Agency JWT Chicago shuts down.
Adage is reporting that the advertising agency has ran out of clients.
The speed at which JWT went from stable to shuttered is earth shattering, JWT formerly boasted the city”s second-highest billings, and one of the country”s top creative departments.
In 2007 it was still the primary global [...]

“Marley & Me”: Online Advertising Done Right.
The DVD release of ‘Marley & Me’ has seen some pretty aggressive TV marketing for the movie about ‘the world”s worst dog.’ I don”t know that it”ll move sales of the DVD, but who doesn”t like seeing cute yellow labs frolicking about and destroying (someone else”s) property? (Hell, even [...]

At the core, what”s vital is freedom of speech.
ISCRE took the issue to the Advertising Standards Authority, which said the ad caused ’serious offense’ and banned it. ISCRE and the authority are not government entities, but the ban ensures that no media outlet will touch this ad.
ISCRE had hoped for more, with its [...]