Tory procedural ploy could muzzle Liberal-dominated Senate.
And he didn”t rule out using them on bills such as Dawson”s, which is aimed at ending pre-election partisan advertising binges.
Hill noted, for example, that a bill automatically dies if its sponsor fails to show up twice for debate on it.
‘It was not my intention [...]

Marketing trends: lessons from the Cannes Advertising Festival.
I”ve spent the week at the Cannes Lions International Advertising Festival Like many delegates this year, I wasn”t there to party or pick up an award, but to learn about how marketing is evolving and how brands of all size need to adapt in today”s…
.more

ScanScout Introduces Cost Per Engagement Pricing to In-Stream.
Recognizing the medium”s superior branding effects, ScanScout is committed solely to in-stream video advertising, delivering ads in a number of formats, including pre-roll video and a variety of robust overlay units. In contrast to rich media in-page advertising, ScanScout ads appear exclusively within the video stream and utilize [...]

Moccasin prints on the Palouse.
But the Eagle forges forward with continued support from local advertisers (take note that the big-box and discount marketers refuse to advertise in community papers because ‘they aren”t big enough’. They do their advertising in corporate newspapers and electronic media).
Remember, it will be the local businesses you will turn [...]

Rochdale Council - economical with the “advertising” truth?.
Rochdale Council has backtracked on what appeared to be a commitment not to seek commercial advertising. The Council was recently embarrassed to be found advertising Hebden Bridge and Todmorden markets on council employee payslips. At the same time the council were also taken to task by local businesses [...]

RTE attempts to broadcast a calm outlook.
The summer is traditionally slow for advertising sales, and RTE has no major sports event to drum up midsummer bookings this year. So far this year, its advertising revenues are down 35 per cent, which largely explains the ?68 million hole in the broadcaster?s finances. On the [...]

Advertising and Local Search.
When consumers who live or work near a business have the potential to become customers, advertising dollars are best spent communicating with only these people. Location can be used to segment, prequalify, and help to target potential customers as well as avoid wasting ad dollars trying to reach people who are not [...]

May Day Alliance starts to draft environmental advertising code.
The Alliance is creating an advertising code of practice with the aim of demystifying environmental issues for consumers. The code”s guide-lines may include the introduction of cross-brand straplines, a climate-change traffic-light system and simpler language for addressing green topics.
The opening event was chaired by former [...]

New advertising packages now available on Sony Entertainment.
Sony Entertainment Television (SET) announced today that it has created two new media packages, giving advertisers more flexibility in planning their media spend on the channel. The new prime time and movie packages feature placement during the most sought-after time bands on SET and are offered in addition [...]

Financial downturn impacts broadcasters.
We believe in a hybrid model with commercials and payment as we would like to become less dependent on the advertising industry. But at the moment we still have 85% of our turnover coming from commercials.’
‘I am not saying TV advertising is disappearing altogether,’ reiterated Sandhu, ‘but there is a [...]